Nikki Barjon has developed an impressive track record for bringing a fresh eye and a creative vision to a formidable list of clients. Before 30, she had already worked with some of the most recognized names and brands in the world. Her project list includes representation of celebrity clients in film, television, sports, and music, as well as the #1 cable network, Lifetime Television and the leading television Kingworld/CBS, just to name a few.
Before moving to Atlanta, Barjon was responsible for spearheading publicity efforts from her New York office, for some of the most popular brands and syndicated television shows on the globe including, Kingworld/CBS and their leading syndicated shows such as, Martha Stewart Living, The Ananda Lewis Show, Hollywood Squares, Jeopardy, Wheel of Fortune, The Oprah Winfrey Show and Inside Edition. She is also accredited with helping drive major products & brands and continues to be a powerhouse in celebrity and corporate client representation.
Barjon currently oversees day-to-day operations for leading Branding & PR firm, The R Agency, known for its reputation of high-profile clients in business, entertainment, technology and sports. She is credited with driving and positioning some of the most dominant brands in pop culture, sports and entertainment including, former Olympian and Nike star, Marion Jones, Atlanta Braves All Star, Brian Jordan, HBO hit series, The Wire, Hotel Indigo, Crowne Plaza hotels, the NFL, Radio One’s nationally syndicated radio host, Warren Ballentine, Rita Marley and The Bob Marley Foundation, former middleweight champion Winky Wright, legendary actor/comedian, John Witherspoon, Business guru, Michael Roberts, legendary broadcast analyst, Fred Hickman, the honorable Judge Glenda Hatchett, as well as corporate clients including Ford Motors, American Diabetes Association and Metro Sports, to name a few.
Barjon has been called upon to execute global PR campaigns and projects for a long list of clients from HBO to the Summer Olympics to NASCAR, to USA Track & Field and the NFL. She has also supported several global and non-profit organizations including AFRICA UNITE! The Rita Marley Foundation, Make-A-Wish Foundation Georgia, and American Diabetes Association.
Coming first from one of the largest PR firms in the world, Barjon began her PR career at Ruder Finn in New York City, before moving into independent consulting, where she quickly established a reputation for aggressive, forward-thinking PR programs. Her features can be seen all over the world, including in media outlets such as, Time, USA Today, CNN, ESPN, Essence, People, TV Guide, Forbes, Fortune, Hollywood Reporter, and on Good Morning America, The Today Show, BET, David Letterman, The View, and Regis & Kelly, among many others. Barjon has also successfully supported major companies & brands such as, Viagra, L’Oreal, Volkswagen, Sony, Seagrams, HBO, Reebok and Pizza Hut with innovative PR strategies, and was hired to help roll out the first major marketing and branding campaign for BET.com, at only 24 years old. Additionally, she represented 9 of the top music producers simultaneously.
Today, Barjon works alongside The R Agency’s CEO, Michael Roberts, branding and spearheading communications and PR for the Roberts Companies $950 million dollar portfolio, as well as a diverse group of corporate and celebrity clients.
After years of working in nearly every facet of Public Relations and Entertainment, Barjon now brings a wide range of experience and a keen understanding of the ever-changing nature of branding and the PR industry. She continues to position her clients like no others and has been credited with helping turn brands and people into household names. Barjon was educated at the University of Pennsylvania and Temple University where she received a Bachelors degree in Psychology and a full scholarship and was captain of the Women’s Track Team. She was honored with the Crystal Stiletto Award for the top female executives in the country, landed the coveted top automotive brand campaign for 2009, recognized as one of the top 15 brand innovators of 2008, Who’s Who in Black America in 2007, 2008, 2009 and as one of Atlanta’s top 10 nationally renowned woman-lead firms.
