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The last time you saw a group of models coming together for a common cause was probably for a selfie or to maybe board a yacht — which is all fancy and fun — but isn't it even more gratifying to see them use their followings to help other women feel good about themselves? Models Charli Howard and Clémentine Desseaux are here with the #IAmAllWoman campaign that is the answer to your calls for representation.

In an editorial that stands on its own (primarily because magazines only just started to feature women of all body shapes), the un-retouched campaign is a do-good project from a group of models whose aim is to normalize the idea that all bodies are created equal, and should be treated as such.

"Rather than photoshopping our bodies and our flaws, we've chosen to highlight and embrace them," Howard says in the official press release. "We may be models, but we all have cellulite, stretch marks, and other flaws that make us women (but which society teaches us to be ashamed of). This campaign is designed to unify women around the globe — proving that we are #AllWoman, regardless of how society and the media often makes us feel."

Published in Wellness
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