If you keep up with those fronting the body positivity movement, you might notice a few familiar faces on board: Barbie Ferreira (one of our 29 Under 20), singer Leaf, social media queen Iskra Lawrence, model and TV personality Denise Bidot, and model Elliott Sailors, among others.
To change an entire industry's mind takes time, even if the concept is as simple and positive as this one, so there's still work to be done. (It's one thing for brands to say "This is the plus-size section (by the tires)," and a much more desirable thing when they say "We carry sizes 00 to 24," without qualification.) The #IAmAllWoman project is body-positive fire in the face of casting directors and internet trolls who perpetrate unrealistic expectations of women. But most importantly, it's a signal to women across the world to say, Hey, we see you, and we're more alike than you think.
Ahead, Howard and Desseaux shared exclusive behind-the-scenes polaroids with Refinery29, accompanied by a component of the hashtag's message, answered by the models themselves: "As I'm getting older, I've learnt to appreciate my body because..." So, what's your answer? Share your responses in the comments below, and check out the rest of the campaign here.