"A Global Movement of Positive Energy!"
It's not just about dreaming big (but it helps).
Irma Martinez is the biggest Latina stylist working today—from the album and magazine covers with stars like Pitbull and Sofia Vergara to the Latin Grammys to the Latin Billboard Awards, she's done it all. But decades ago, when she was laid off from her job working in public relations (and eventually the wardrobe department) at a national Spanish-language television network, the role of "stylist" wasn't an option because the job didn't exist yet—at the time, stars typically dressed themselves with the help of their managers or agents. Martinez knew if she wanted a big job in fashion she was going to have to carve her own path. "I started making some calls to producers. At that time they didn't even call it a 'stylist'—but I said, 'If you need wardrobe for anything, call me and I can do it for you.'"
And call they did, allowing Irma to build Trendy Group., a Miami-based styling company she runs with her husband and business partner as vice president, which, among other things, focuses on styling artists and stars for large-scale events like awards shows and magazine covers, mostly within the Latin community. She also recently released a styling guide called El Manual Del Estilista, opened a styling school called Trendy Academy, and was named a part of Activia's "It Starts Inside" campaign celebrating female trailblazers making a mark in their fields.