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It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense, it's an investment, and it's important to have a clear understanding of where to start investing.

If you can get this, you are one step ahead.

By the end of this series, you'll have a clear understanding of not only what marketing is and why you should do it, but you'll also be well on your way to creating your own marketing plan. With a plan in hand and a basic understanding, you will have taken the risk out of where you're putting those marketing dollars.

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