The fund's co-founder, Heather Wentler, explained that businesses owned by women and minorities need help with funding because they are often not taken seriously. This does not mean these businesses are any less qualified than those owned by mainstream entrepreneurs. It means these businesses often need a boost in order to level the playing field when it comes to asking for an investment.
Applications for grants will begin in the Fall.
Read more by visiting www.wpr.org/wisconsin-grant-looks-boost-businesses-run-women-and-minorities